William is an industry pioneer, having begun his career in the days of pre-Apple hobbyist computers. After founding and selling TimeLine software company to Symantec, he became the turn-around publisher of PC Magazine and president of Ziff Davis Publishing. Lohse founded Ziff/SOFTBANK Forums. In 1990, he began Software Venture Partners, an angel fund which, among other unicorns, invested in the first round of Pinterest. Bill started venture investing in 2010, which led to the founding of the Social Starts fund in 2012, and Joyance Partners in 2017.