Our team is diverse in every respect, spanning geography, generations, and deep expertise.

Dor Sela

Growth Strategist

Dor is a seasoned global executive with extensive experience in consumer goods companies and retail/ad tech. Dor spent 15 years in some of the world's most dominant consumer goods and retail companies (P&G, Reckitt Benckiser, and Carrefour) before moving to head global consumer marketing for MasterCard. In the past 10 years, Dor has focused on scaling up early-stage companies, propelling several to unicorn status. He has a proven track record of driving business transformation and achieving significant growth even with limited resources and lean budgets. Dor combines world-class brand building and retail knowledge with innovative business growth strategies and novel marketing approaches. He leverages expertise in influencer marketing, strategic alliances, affiliates, and brand ambassador communities, backed by technology to support them. Dor also helps DTC brands thrive in a brick-and-mortar environment. His experience in business transformation, brand marketing, overall CEO experience, combined with his expertise in emerging technologies and AI, make him an invaluable asset to any consumer-focused company looking to scale up operations. Today, Dor serves as a board member or advisory board member for several high-performing companies and shares his entrepreneurial wisdom as a lecturer at the Leeds School of Business at CU Boulder.