Mike Edelhart is also the Managing Partner of Social Starts VC partnership. A pioneering media and startup executive, Mike was the original Executive Editor of PC Magazine and later was Executive Vice President at Ziff Davis. Mike has been CEO at many startups, including Olive Software, Inman News and Zinio. Mike was a partner at Redleaf, a VC fund. At SoftBank, he directed content for the Seybold, Interop and Comdex conferences and launched new businesses. Mike has consulted to Bloomberg, Reuters, and AARP, authored more than 20 books, and currently hosts Inception, a podcast about how startups are created, funded, and ultimately, win.