Mike Edelhart is also the Managing Partner of Social Starts VC partnership. A pioneering media and startup executive, Mike was the original Executive Editor of PC Magazine and founding editor of other Ziff-Davis computer magazines, as well as the ZD Labs, and later was Executive Vice President at Ziff. Mike was CEO at many startups, including Olive Software, Inman News and Zinio. Mike was a partner at Redleaf, a VC fund. At SoftBank, he directed content for the Seybold, Interop and Comdex conferences and launched new businesses. Mike consulted to Bloomberg, Reuters, and AARP, and has authored more than 20 books.